CASE STUDY
Success Stories: GEMCARDS in Action
Client Challenge
Payment aggregators faced several obstacles in expanding their card-based services:
- Limited revenue opportunities from traditional card acquiring businesses.
- High market costs for entering the issuance space with existing providers.
- Lack of an integrated platform for handling PCMS, DCMS, and CCMS in a unified system.
- Absence of market guidance to leverage existing acquiring clients for card issuance expansion.
GEMCARDS’ Intervention
To address these challenges, GEMCARDS introduced a comprehensive retail payment suite designed to unify card management, issuance, and transaction processing:
- End-to-End CMS Integration: GEMCARDS became the only platform offering CCMS, DCMS, and PCMS in a single solution.
- Licensing for Payment Aggregators: The platform was provided under a strategic licensing model, enabling seamless integration.
- Expanded Card Portfolio: Aggregators gained access to corporate expense management, multicurrency travel cards, general-purpose reloadable (GPR) cards, and gift card solutions.
Results & Business Impact
By leveraging GEMCARDS, payment aggregators unlocked new revenue streams and enhanced their market offerings:
- New Monetization Model: Licensing enabled aggregators to issue cards, driving business growth.
- Value-Added Services: Aggregators could now provide prepaid cards to their merchant partners.
- Scalable Growth: Access to an all-in-one CMS platform optimized costs and operations, ensuring long-term success.
